Hell Energy new sponsor of Williams!

Williams announced today a new sponsorship deal with Hell Energy Drinks. The Hungarian energy drink brand – which aims to become the number two in the global market behind Red Bull – joined the team as the official drink supplier during the Spanish GP this weekend.

With an unfavorable economic situation, this sponsorship agreement has been one of the few signed recently in F1. Hell Energy Drinks will appear on the rear wing of the FW31 cars (rear view) and should have a spot next to the fuel cap – F1 energy.

A bit like Red Bull, the Hungarian brand is present on all continents, with offices in Europe, Australia, and the Asia-Pacific region, in particular. It has thus been able to establish a strong reputation through very avant-garde marketing and the promotion of numerous events. This commitment corresponds to the opening of new markets; in China, Russia, and in several European countries including France.

« Hell Energy Drink is the leader in its category in the markets where we are present (16 countries currently). The use of F1 and our partnership with AT&T Williams is a great springboard to confirm our international growth. We want to become the world’s number two energy drink brand. » Comments Tomas Grosch, Strategy and Development Director at Hell Energy.

Franck Williams, as the team’s spokesperson, also expressed happiness about this agreement, proving that his team is becoming increasingly attractive. Hell Energy had indeed started a rumor of entering F1 soon through Brawn GP or Williams. Only the Grove team has been confirmed for now. A new battle will now continue behind the scenes between energy drink brands. DarkDog might even soon join Brawn GP.