Sponsors’ stories for 2009 and beyond if desired
Regarding Red Bull Racing, the team announced that it would be the brand ambassador for Casio Computer Co, creator of analog watches. The Casio logo will appear on various elements of the Red Bull Racing brand, including the drivers’ suits. « We are happy to welcome Casio to Red Bull Racing. The new season is […]
Regarding Red Bull Racing, the team announced that it would be the brand ambassador for Casio Computer Co, creator of analog watches.
The Casio logo will appear on various elements of the Red Bull Racing brand, including the drivers’ suits.
« We are happy to welcome Casio to Red Bull Racing. The new season is underway, but we hope to see some impressive times displayed on our new timepieces! » Declared the team principal, Christian Horner.
Furthermore, the team also stated that Nautilus, one of the world’s leading manufacturers of gym and fitness equipment, will become a partner as part of a long-term agreement.
Nautilus has also equipped a gym in the team’s factory in Milton Keynes where all employees will have access.
« Our partnership with Nautilus is unique. We truly want this agreement to benefit everyone, even the employees of our factory, » continued Horner.
This company has programs specifically designed for guys on track to ensure their fitness.
Finally, the Singapore telecommunications company SingTel has renewed its sponsorship contract for the Singapore Grand Prix in 2009.
There is more than one, the city-state signed a contract with FOM to host a night race for five years, but SingTel had signed only for one season.
The local newspaper Straits Times estimates that the cost of the operation is 10 million dollars (more than 7 million euros).
The executive chief of SingTel, Lew Allen, states that the decision to continue the collaboration was relatively simple to make.
« Sponsorship operations are like capital investments, they bring you nothing in the first year. You must persist over time to see the benefits. »