Reebok and Force India, business partners!
Force India has just accelerated its sponsorship operations by becoming a partner for the next five years with the giant Reebok, which manufactures, among other things, clothing and shoes. Today, Reebok is a well-established brand looking to further consolidate itself, with long-term plans for new sports associations that appeal to young people. Reebok will thus […]
Force India has just accelerated its sponsorship operations by becoming a partner for the next five years with the giant Reebok, which manufactures, among other things, clothing and shoes.
Today, Reebok is a well-established brand looking to further consolidate itself, with long-term plans for new sports associations that appeal to young people. Reebok will thus promote Formula 1. Force India will do the same with the Indian youth.
Commenting on the partnership between the parties, Sajid Shamim, Marketing and Product Director of Reebok in India, stated: « It is a great pleasure to be associated with Force India. We see this partnership as a first step to enter the Indian market targeting young people. Reebok has always been committed to the ideology of sport. Our association with Force India is just an extension of our belief in promoting the power, potential, and passion behind the initiative and not just success. »
Force India will therefore call on Reebok for an exclusive range of clothing. Reebok will handle all production of Formula 1 clothing necessary to meet the needs of the team and fans.
In the first phase, the clothing line will be available in select stores in major cities across India. The full range will gradually be introduced into other markets.
Other than designing the official Force India apparel, Reebok will also create a range of products including shoes, socks, t-shirts, shorts, and more for Force India fans.
The colors of these clothes will be those of the Indian team and therefore of the country, representing dynamism and energy in line with the characteristics of this sport. Different shades of green and saffron will be used to stay fashionable.
Vikram Malhotra of Force India stated: « Force India has quickly captured the imagination of our nation, especially among the youth. Our collaboration is the most popular way to unite fans with their favorite team. We are very happy to launch an exclusive line of clothing and accessories for Force India fans. »
