Formula 1 welcomes LG Electronics as a partner
Bernie Ecclestone and Dermot Boden, representing LG Electronics, announced a new technology partnership. The multi-year agreement will begin in January 2009. The logo of the electronics company will, among other things, be visible on the timing systems. « LG is a leader in its field, the company is at the forefront of technology. Innovation and […]
Bernie Ecclestone and Dermot Boden, representing LG Electronics, announced a new technology partnership. The multi-year agreement will begin in January 2009.
The logo of the electronics company will, among other things, be visible on the timing systems.
« LG is a leader in its field, the company is at the forefront of technology. Innovation and excellence in a sleek package, which fits well with Formula 1, » said Bernie Ecclestone.
« We have so much in common, I am very pleased to begin this collaboration and we look forward to the technological solutions that LG will bring.
Dermot Boden, in charge of LG’s marketing department, added that this partnership is an honor for his company and believes that F1 is a good investment even in these times of economic recession.
« Formula 1 represents the pinnacle of technological innovation, it’s also the vision held by LG Electronics. »
« We sense an unparalleled excitement around F1. »
« In the current economic climate, all organizations must be strategic in their spending. LG Electronics has made the best possible investment here, » he concluded.
