Red Bull authorized to enter the French market!

The brand Red Bull announced yesterday in a press release that it has finally managed to find its place in the French beverage market. The long and slim energy drink cans will indeed be marketed in France in a few days.

Rumors had been circulating for a few months that the company Red Bull was planning to enter the French market soon. The rumors were confirmed yesterday (without being an April Fool’s joke this time) when the company officially launched its solution with a ceremony at the Trocadéro in Paris.

Red Bull didn’t do things by halves, as about fifty Mini Coopers in the brand’s colors, each with a replica of a giant can on the roof, were present. This ceremony obviously kicked off the marketing campaign for Red Bull, which should hit the supermarket shelves very soon, and also launched the brand’s marketing campaign. The Mini Coopers will indeed serve as mobile advertisements. They will travel all over France, in addition to the television campaigns.

It is also important to note a change in the product’s recipe. Indeed, the beverage was banned from being marketed in France after the Afssa – French Food Safety Agency – published a damning study of the Red Bull product in 2003. According to the study, Red Bull was prohibited from being marketed in France due to undesirable neurobehavioral effects. The series of experiments conducted on rats showed such a state of excitement that they ended up gnawing their own paws.

The arrival of Red Bull seemed imminent on French territory. The brand sponsors many French athletes in motorsport. By choosing Sébastien Loeb in WRC recently or hiring Sébastien Bourdais as a Formula 1 driver for Toro Rosso (Red Bull F1’s sister team), the Austrian beverage brand aimed to prepare the ground for its new potential sales in the French market.