The Pirelli Hot Laps arrive in F1
Always in its desire to offer the public as much interaction as possible, Formula 1 will launch this year the Pirelli Hot Laps, which will allow spectators and showbiz stars to take laps as passengers in Supercars driven by professional drivers.
The Pirelli Hot Laps program, launched by Liberty Media in collaboration with the Italian tire manufacturer, will allow personalities and Grand Prix spectators to be passengers in Supercars driven by professional drivers.
Aston Martin and McLaren have already announced that they will offer their respective models, Vantage and 720S, which can be driven by Daniel Ricciardo and Max Verstappen – Aston Martin being the title sponsor of Red Bull, and Fernando Alonso, Stoffel Vandoorne, or even Mika Hakkinen for the manufacturer based in Woking.
This event is expected to take place over nine races during the season, and the first stage of this show will take place during the Bahrain Grand Prix weekend.
Sean Bratches, the Commercial Director of Formula 1, outlines the details: The Pirelli Hot Laps program in Formula 1 represents a new opportunity to bring Formula 1 fans closer to a true on-track experience. The unique experience of being driven at high speed by a racing driver on iconic circuits in dream cars is truly unique. It is also a demonstration of our ability to provide more value to important partners like Pirelli and the Formula 1 teams.
A sentiment shared by Pirelli and its Director, Mario Isola: Pirelli is proud and delighted to be the exclusive partner of the 2018 F1 Hot Laps program, which represents the first continuous experience specifically designed for fans to test speed and the thrill of driving from the inside on the circuits used at each Grand Prix.
