Force India announces a partnership with Roshfrans
Sahara Force India announced that it had entered into a partnership with the Mexican lubricant company Roshfrans, which will last for several years. The brand will be featured on the Indian cars and on the drivers' suits.
The first effects of Sergio Pérez’s signing with Sahara Force India are beginning to be felt. The Mexican driver, already supported by financial magnate Carlos Slim, has just enabled his new team to sign a contract with a Mexican lubricant company called Roshfrans.
The partnership between the Formula 1 team and the company spans several years, and the brand will be featured on the rear wing of the new VJM07 (whose launch date has not yet been announced) as well as on the suits of the drivers, Sergio Pérez and Nico Hülkenberg.
Vijay Mallya, owner of the team, is of course delighted with this good news, in the always delicate economic context of Formula 1: « I am delighted to welcome Roshfrans as a new long-term partner of Sahara Force India. Together, we share many common values, including a passion for technology and innovation, and we look forward to forging a strong working relationship with them in the years to come. As a global organization, Roshfrans is ideally positioned to take advantage of Formula 1’s unprecedented reach, demonstrate its technical excellence, and thus increase its visibility. »
Roshfrans is already present in motorsport as the brand is the official partner of the American ChampCar series.
