Aston Martin keeps building its future. After recruiting several executives from other teams and appointing a new operations director, the British team signed a new partnership with TikTok this Thursday.<\/p>\n
This partnership will see the English brand working with the Chinese social network to explore new innovative ways to engage with the story of Aston Martin F1.<\/p>\n
TikTok will create different hashtags to create links between the team and the fans. The #CatchChallenge will test users’ reactions to compare them to Aston Martin drivers, the #DayInTheLifeOf will reveal behind-the-scenes of the team, and finally #DidYouKnow will inform the social network community about the sport.<\/p>\n
Aston Martin also specified that the focus will be on two specific events: the British Grand Prix (where the social network’s logo will appear on the cars) as well as the United States Grand Prix, which are two key territories for both brands.<\/p>\n
\nWelcome to the team, @tiktok_uk<\/a>! \ud83e\udd1d<\/p>\n
TikTok is our first ever Official Creator Partner \u2013 and you’re the reason we’re teaming up.<\/p>\n
This is content created for the fans, by the fans, and with the fans \u2013 and it starts right here at the #BritishGP<\/a>.#WhereAllFansPlay<\/a> #IAM<\/a><\/p>\n