The FOM launched the initiative during the offseason by setting up a Twitter account and a YouTube channel to broadcast its content and highlight the sport.<\/p>\n
The application developed for Oris and Williams aims to interact with sports fans in an interactive way. It includes five mini-games that are at the heart of a driver’s activities during a race weekend: making the best start, changing gears as quickly as possible, having the best pit stop, braking at the perfect moment to maximize lap time, and taking a photo of a car as it crosses the finish line.<\/p>\n
To attract as many fans as possible, the two partners, whose association has been extended for a 14th season, have set up a contest which states that one of the 20 best scores achieved during a race weekend will be rewarded with a team-signed cap. However, the contest will also reward a grand winner at the end of the season with the prize of an Oris watch and a piece of bodywork from a Williams single-seater.<\/p>\n
Claire Williams, who is both the team principal and commercial director, stated: \u00ab Williams places a strong emphasis on creating digital content for fans. We are therefore delighted to support the Oris Reaction Race. Playerthree has created something very accessible and a little different from what has been tried in current racing games. Oris has something that tests your skills in a new, addictive way. We are sure that it will be very successful with fans. \u00bb<\/p>\n
Oris and Williams are thus following the same approach as Total, which has also launched a mobile application around its partnership with Romain Grosjean. This application aims to put the fan in the helmet of the French driver to experience the sensations of an F1 driver.<\/p>\n