Since 2014, Martini has been the title sponsor of Williams. As such, the brand benefits from the widest visibility on the team’s communication platforms. This also allows it to organize events with the presence of the drivers, especially during the Martini Terrazza at several Grand Prix events.<\/p>\n
But the event organized during the next Silverstone Grand Prix is simply unprecedented: two lucky winners will have the unique opportunity to sleep directly in the team’s garage on Saturday night.<\/p>\n
In order to highlight their offer, Williams and Martini came up with the idea of showcasing this offer on Airbnb, as a simple accommodation offer during the weekend. This is not the first time the American site has been involved in F1, as it was a sponsor of Manor for two seasons. But this is the first time it is being used directly in the context of its direct activity.<\/p>\n
Indeed, the offered package also includes accommodation on Friday and Sunday nights at a platform-listed location within 30 miles of the Silverstone circuit. It’s a way for the platform to highlight its activity while providing exclusive content compared to competitors. It’s also a good way to grow its user base since registration on the site is mandatory to participate.<\/p>\n
Nevertheless, before rushing to write your creative essay of up to 100 words explaining your passion for motor sports, you should know that this contest is only open to residents of the UK, Belgium, Germany, Italy, Russia, and Spain.<\/p>\n
It should be noted that to carry out such an operation, Williams obtained the agreement of Liberty Media, which shows a much greater open-mindedness than the former management team. This kind of operation is clearly part of the strategy aimed at bringing fans closer to the teams and drivers implemented by the new F1 owners.<\/p>\n