The sponsorship contract between Martini and Williams will end at the end of this season, bringing to a close five years of a more or less successful relationship from a sporting perspective.<\/p>\n
The Italian alcohol brand did not wish to continue the adventure, preferring to redirect its advertising approach to other areas: \u00ab We discussed an extension beyond 2018. While both parties wanted to continue, the Bacardi group [editor’s note: owner of the Martini brand]<\/i> told us they wanted to completely withdraw from Formula 1 after the end of our contract this year. They have several brands to promote, so their advertising strategy is constantly evolving. \u00bb confirmed Claire Williams, the team’s Director.<\/p>\n
The commitment this year of two drivers under 25, Lance Stroll and Sergey Sirotkin, may have influenced Bacardi’s decision, as they wanted older drivers to promote their alcohol brands.<\/p>\n
However, Williams has time to look for a new sponsor for the upcoming seasons: \u00ab A strong community of partners is essential to our operation, but I wouldn’t assume that we will prioritize looking for a title sponsor above all. \u00bb concludes Claire Williams.<\/p>\n","protected":false},"excerpt":{"rendered":"
The Williams team and its title sponsor Martini have announced the end of their collaboration at the end of 2018. The British team is looking for a new major partner for the upcoming seasons.<\/p>\n","protected":false},"author":30,"featured_media":38039,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,1749],"tags":[1503,1707],"class_list":["post-10881","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-f1","category-news","tag-sponsoring","tag-williams"],"acf":[],"yoast_head":"\n