Alpine signs a new sponsor
The French racing team has announced the signing of a partnership with Banco BRB. Both drivers and the cars will display the company's logo starting from the Brazilian Grand Prix.
Money is flowing into Alpine’s pockets. After an investment of 200 million euros into an American investment fund, a new group is partnering with the team. The team leaders have announced a new partnership with a Brazilian company.
This is Banco BRB. It is based in Brasilia, the capital of Brazil. It specializes in banking, investment, and insurance products.
Starting from the Brazilian GP
« We are delighted to welcome Banco BRB as a partner of the team and we are looking forward to building an excellent relationship together. We can’t wait for November to participate in the São Paulo Grand Prix 2023 in Brazil, where motorsport is so passionately loved », said David Gendry, Alpine’s director of sponsorship, partnerships, and communication.
If Banco BRB is already present in many car competitions, this is the first time it is partnering with F1. The partnership signed with Alpine will allow the company to appear on the drivers’ helmets and single-seaters. And this will start from the Brazilian Grand Prix, from November 3rd to 5th.
