Renault launches its official channel on YouTube

Renault today launches its official channel on the video streaming site YouTube, an initiative by the Franco-British team that expands its audience by making its videos available to internet users. Already very dynamic on the web, with an institutional site and a community site entirely dedicated to its supporters, Renault now offers its video content on its official YouTube channel, a leading site for video hosting and sharing.

With the ongoing goal of providing privileged access to enthusiasts and supporters of the diamond brand and more broadly to Formula 1, Renault hopes that through this official channel it can reach a new audience. Enthusiasts or just the curious will indeed be able to easily explore the Renault universe and share it with their friends thanks to the fifteen videos already available on our channel; videos that are regularly updated and can then be shared with their friends with just a click!

Presentation of the team, reports on the drivers, interviews with technical team members, reports on our demonstration program in major cities, internet users will thus be able to stay informed of Renault’s news in images and interact directly with the team through messages and comments.

With nearly 100 million videos streamed every day and nearly 20 million unique visitors per month, YouTube is currently the most powerful video broadcast platform and is therefore the ideal tool to support Renault’s online communication efforts.

According to a Renault F1 statement