Toyota ready for its online launch

The Toyota team, with the aim of reducing its annual budget, has this year decided to unveil its new car, the TF1 09, exclusively on the Internet. For the occasion, a special website has been launched, and it will be equipped with everything necessary as of January 15 at noon.

The Japanese team had already unveiled its car online last year, but complemented it with a live presentation in front of the press. This year, the launch will be virtual only, and all the press will have access to the same information, before the TF1 09 appears on the circuits a few days later.

The website currently online only features a countdown. On the launch date, a short film will be uploaded, along with photos and videos of the single-seater from all angles.

Comments from the drivers should also be on the site, as well as a chat to communicate live with the team members and the main drivers.

TF109-premiere.com