Report: Formula 1 TV Audiences in 2008
The average audience for Grand Prix broadcasts increased globally in 2008. This is according to a report from the authorities responsible for measuring audiences. Last season, an average of nearly 600 million people watched the 18 battles between Hamilton and Massa, an increase of three million individuals compared to 2007. Italy, with nearly 38 million […]
The average audience for Grand Prix broadcasts increased globally in 2008. This is according to a report from the authorities responsible for measuring audiences.
Last season, an average of nearly 600 million people watched the 18 battles between Hamilton and Massa, an increase of three million individuals compared to 2007.
Italy, with nearly 38 million cumulative viewers in 2008, remains the largest market in Europe, but the British market jumped by 7% with more than 29 million cumulative viewers to support the national hero, Lewis Hamilton.
However, audiences in Germany continue to decline since the retirement of Michael Schumacher, even though five German drivers are present on the grid.
With 29.6 million cumulative viewers, France ranks third.
Outside of Europe, China has made a splash this season. It has become the number one country in terms of viewers, with 119 million people watching their screens compared to 110 million in Brazil, which was previously accustomed to the top spot.
Furthermore, the last five races of the season saw their audiences increase by an average of 25%.
2008 is the fourth consecutive year of an increase in audiences. On this subject, Bernie Ecclestone stated that these numbers reflect a positive overall image of the sport.
