Alpine unveils a special livery for Las Vegas

If there is one Grand Prix where it will be necessary to impress the spectators, it is definitely the one in Las Vegas. It is on this occasion that Alpine unveils a unique livery, the result of a collaboration with the brands Palace and Kappa.

A livery that remains relatively in the same colors as the original, but evolves in terms of pattern. The designers were inspired by the desert, which is close to the American megalopolis.

A collaboration that extends beyond the car, as we will find outfits, accessories, and special suits for both French drivers, Pierre Gasly and Esteban Ocon. A collection of ten items will be available for purchase worldwide starting this Friday, November 17th.

We understand it, the marketing and communication of all the teams are mobilized for this appointment that goes beyond the sporting aspect. That’s what David Gendry, Director of Sponsorship, Partnerships, and Communication at Alpine, explains in Tuesday’s press release.

« We are extremely happy to unveil this unprecedented collaboration with the iconic brand Palace and our partner Kappa. It’s a first for Alpine to work on such a project, where trendy fashion perfectly meets the world of sports. The creative process and exchanges of the past few months have been incredible, and it is with great pride that we unveil a unique livery for the A523 inspired by the desert surrounding Las Vegas. The team will also proudly wear the Palace Kappa for Alpine outfits this weekend. »

Same same, but ✨ 𝒅𝒊𝒇𝒇𝒆𝒓𝒆𝒏𝒕 ✨

Introducing our livery for the incredible #LasVegasGP#Alpine pic.twitter.com/RvGTygQCoQ

— BWT Alpine F1 Team (@AlpineF1Team) November 13, 2023

Ferrari had kicked off last week with a special Las Vegas livery, Alpine joins the party, who’s next in line now?