Force India partners with Speedy Services
While rumors suggest some financial difficulties concerning the team, Sahara Force India has announced that it has just concluded a multi-year agreement with the British company Speedy Services, which will become one of its official suppliers.
The company Speedy Services (which has no connection with the French brand of the same name) is the leading British provider of equipment rental and support services to a wide range of clients in the industry, construction, and events sectors. It has just announced its partnership with the Sahara Force India team.
This new partnership will provide the latter with the opportunity to access the company’s entire range of innovative new products. Otmar Szafnauer, the team’s Chief Operating Officer, is very enthusiastic about this alliance: « The agreement with Speedy is very timely and will help with the general maintenance of our factory resources. We welcome the Speedy team and look forward to working with them for many years. »
The Speedy brand will be visible on the team’s marketing materials as well as on its website. It will also be present on the cars and on the equipment of the personnel responsible for pit stops during the British Grand Prix at Silverstone, scheduled for June 30th.
On his side, Derek Bailey, marketing director of Speedy, welcomes this news: « We are delighted to have entered into a partnership with such a prestigious and well-established brand as Sahara Force India. Speedy is committed to meeting all the needs of the team with our wide range of high-performance equipment. Sahara Force India is proud of its teamwork, technological approach, and dedication, which are the same standards we bring to our customers. Formula 1 also provides the ideal platform to ensure global visibility and brand recognition for Speedy. »
